English 
Русский Brand Licensing Europe 2026
- Dates
- Venue
- ExCeL London, Royal Victoria Dock, London E16 1XL
- Industry
- Consumer Goods
- Official website
- www.brandlicensing.eu
Brand Licensing Europe 2026 takes place at ExCeL London, Royal Victoria Dock, London E16 1XL in London from 6 October to 8 October 2026. Europe's premier trade show for brand licensing intellectual property and character merchandise.
What the fair covers
Household and lifestyle products across a broad range of categories are exhibited. Europe's premier trade show for brand licensing intellectual property and character merchandise. That shapes both the exhibitor mix and the questions worth preparing before you arrive.
Dates, venue and getting there
The fair runs from 6 October to 8 October 2026 at ExCeL London, Royal Victoria Dock, London E16 1XL in London. It runs for 3 days, which is short, so deciding which halls to prioritise before arriving makes a difference. London venues are well served by public transport, which is almost always faster than road travel. Hotel prices rise noticeably during major exhibitions, and booking close to the venue rather than in the centre often saves both money and commuting time.
Planning your visit
Consumer product buying is physical. Handling the item, checking the finish under exhibition lighting and comparing two similar pieces side by side are things a catalogue cannot replace. Most buyers work a shortlist of halls, collect samples, and use the fair to narrow a long supplier list to a few worth visiting at their factories. For Brand Licensing Europe 2026, that means preparing ahead of the October dates and arriving with a target list of stands.
Language and interpreting support
Business is conducted in English, so translation is rarely the constraint for international visitors. Where local support still helps is in verifying suppliers, arranging inspections and handling logistics after the fair, which are practical rather than linguistic problems. An interpreter already working in London saves further time simply by knowing the venue and how to move around it.
After the fair
Consumer goods are where sample and production quality diverge most often. Colour can shift between batches, materials can be substituted, and finish quality varies with the production line rather than the factory. Ask for samples drawn from the actual production run, and arrange an inspection during production or before shipment on a first order.
Frequently asked questions
When and where does Brand Licensing Europe 2026 take place?
It runs from 6 October to 8 October 2026 at ExCeL London, Royal Victoria Dock, London E16 1XL in London. Confirm the dates against the organiser's official site before booking travel.
What is shown at the fair?
Household and lifestyle products across a broad range of categories are exhibited. Europe's premier trade show for brand licensing intellectual property and character merchandise.
How much time should I allow?
It runs for 3 days, which is short, so deciding which halls to prioritise before arriving makes a difference. Planning a route through the halls in advance makes a noticeable difference to how much you get done.
Will I need an interpreter?
Business is conducted in English, so translation is rarely the constraint for international visitors. Where local support still helps is in verifying suppliers, arranging inspections and handling logistics after the fair, which are practical rather than linguistic problems.
What happens after the fair?
Consumer goods are where sample and production quality diverge most often. Colour can shift between batches, materials can be substituted, and finish quality varies with the production line rather than the factory. Ask for samples drawn from the actual production run, and arrange an inspection during production or before shipment on a first order.
Where do I find official information and registration?
The organiser's official site (www.brandlicensing.eu) is the primary source for dates, visitor registration and the exhibitor list. Registering before you travel is worth doing, as it saves queueing at the counters on the first day.