Most OZON and Avito sellers lose budget not because their product is wrong, but because the funnel and campaigns have never been examined from the outside. This audit puts an independent specialist onto your account structure, ad logic, and conversion path to identify exactly where spend leaks and where buyers drop off. It is built for sellers and brand managers who run active advertising on either marketplace and want a clear, prioritised breakdown of what to fix and in what order.

What You Get

• Sales Funnel Mapping and Gap Analysis: A structured review of each stage your buyer passes through, from search impression to completed order, with specific drop-off points identified and documented.
• Ad Campaign Performance Review: A line-by-line analysis of your active campaigns on OZON and Avito covering bid logic, keyword targeting, placement selection, and budget allocation against actual results.
• Conversion Bottleneck Report: A written report naming the specific listings, creatives, or funnel stages that are suppressing your conversion rate, with the evidence behind each finding.
• Prioritised Action Plan: A ranked list of fixes ordered by expected impact, so your team knows what to address first without having to interpret raw data themselves.
• Benchmark Comparison: Where relevant, your metrics are set against realistic category benchmarks for OZON and Avito so you understand whether underperformance is structural or situational.

How It Works

1. Briefing: You share read-level access to your advertising accounts and any performance data you have, along with your current goals and any problem areas you have already noticed.
2. Independent Analysis: The assigned specialist works through your funnel and campaigns systematically, without relying on the platform's own recommendations.
3. Findings Delivered: You receive the full written report and action plan, ready to hand directly to your marketing team or use yourself.

Who This Is For

This service is suited to brand owners, e-commerce managers, and marketing teams who are spending on OZON or Avito advertising and are not confident the budget is working as hard as it should. It is equally relevant if you have inherited a campaign setup you did not build and want an objective view before making changes.

Frequently Asked Questions

Does this cover both OZON and Avito in a single audit?
Yes. The audit covers whichever platforms you are actively running, and the report addresses each one separately so the findings do not get conflated across platforms with different mechanics.

What access do you need from me?
Read-level access to your advertising accounts is sufficient. You do not need to share payment credentials or transfer any account ownership at any point.

Is this an audit of the ad campaigns only, or does it include the product listings themselves?
It covers the full conversion path, meaning the campaigns that drive traffic and the listing pages that receive it. If a listing is suppressing conversion, that will appear in the findings alongside the campaign analysis.

Will I receive specific recommendations or just a diagnosis?
You receive both. The report documents what is underperforming and why, and the action plan tells you what to change, in what order, and what outcome each change is intended to produce.

Do I need to prepare anything before the audit begins?
It helps to note down any specific concerns or hypotheses you already have, such as a campaign that stopped performing after a platform update, or a listing with strong traffic but weak conversion. That context makes the analysis more targeted.

If you want to know precisely where your OZON or Avito budget is going and what a structured fix looks like, this audit gives you that clarity.