English 
Русский ITB China 2027
- Dates
- Venue
- Shanghai World Expo Exhibition and Convention Center
- City
- Shanghai, China
- Industry
- Tourism
- Official website
- www.itb-china.com
ITB China takes place at Shanghai World Expo Exhibition and Convention Center in Shanghai from 25 May to 27 May 2027. ITB China is a B2B travel trade show in Shanghai for the Chinese outbound and inbound travel market with destinations, hotels and travel technology exhibitors.
What the fair covers
Travel services, destinations and tourism trade offerings are covered. ITB China is a B2B travel trade show in Shanghai for the Chinese outbound and inbound travel market with destinations, hotels and travel technology exhibitors. That shapes both the exhibitor mix and the questions worth preparing before you arrive.
Dates, venue and getting there
The fair runs from 25 May to 27 May 2027 at Shanghai World Expo Exhibition and Convention Center in Shanghai. It runs for 3 days, which is short, so deciding which halls to prioritise before arriving makes a difference. Shanghai hosts more international trade fairs than any other city in China, and its two main venues sit on opposite sides of the city. Check which one your fair uses before booking a hotel, because crossing Shanghai in exhibition traffic can take well over an hour. The metro is extensive and almost always faster than a taxi during fair weeks.
Planning your visit
The fair is most useful for judging quality differences that photographs hide. Materials, stitching, finish and packaging all become obvious in person, and minimum order quantities and price breaks are usually easier to negotiate face to face. For ITB China, that means preparing ahead of the May dates and arriving with a target list of stands.
Language and interpreting support
Most exhibitors are Chinese manufacturers, and while larger stands often have English speaking sales staff, that is not something to rely on across a whole venue. English tends to run out exactly where it matters most, once a conversation moves to specifications, tolerances, materials and pricing terms. Buyers working with an interpreter generally cover more ground in a day, because they can negotiate directly rather than through a phone app. An interpreter already working in Shanghai saves further time simply by knowing the venue and how to move around it.
After the fair
The follow-up work is about protecting the first order. Packaging and container loading affect how much arrives saleable, and unit price means little if a proportion is damaged in transit. Buyers commonly arrange a pre-shipment inspection and check packing specification separately from product quality.
Frequently asked questions
When and where does ITB China take place?
It runs from 25 May to 27 May 2027 at Shanghai World Expo Exhibition and Convention Center in Shanghai. Confirm the dates against the organiser's official site before booking travel.
What is shown at the fair?
Travel services, destinations and tourism trade offerings are covered. ITB China is a B2B travel trade show in Shanghai for the Chinese outbound and inbound travel market with destinations, hotels and travel technology exhibitors.
How much time should I allow?
It runs for 3 days, which is short, so deciding which halls to prioritise before arriving makes a difference. Planning a route through the halls in advance makes a noticeable difference to how much you get done.
Will I need an interpreter?
Most exhibitors are Chinese manufacturers, and while larger stands often have English speaking sales staff, that is not something to rely on across a whole venue. English tends to run out exactly where it matters most, once a conversation moves to specifications, tolerances, materials and pricing terms. Buyers working with an interpreter generally cover more ground in a day, because they can negotiate directly rather than through a phone app.
What happens after the fair?
The follow-up work is about protecting the first order. Packaging and container loading affect how much arrives saleable, and unit price means little if a proportion is damaged in transit. Buyers commonly arrange a pre-shipment inspection and check packing specification separately from product quality.
Where do I find official information and registration?
The organiser's official site (www.itb-china.com) is the primary source for dates, visitor registration and the exhibitor list. Registering before you travel is worth doing, as it saves queueing at the counters on the first day.