English 
Русский Shenzhen International Tourism Industry Expo (SITE) 2026
- Dates
- Venue
- Shenzhen Convention and Exhibition Center (Futian)
- City
- Shenzhen, China
- Industry
- Tourism
- Official website
- www.szite.com.cn
Shenzhen International Tourism Industry Expo (SITE) takes place at Shenzhen Convention and Exhibition Center (Futian) in Shenzhen from 27 November to 29 November 2026. Tourism trade show for South China covering destinations, tourism boards, travel agencies, scenic areas, outdoor and camping equipment and travel services.
What the fair covers
Travel services, destinations and tourism trade offerings are covered. Tourism trade show for South China covering destinations, tourism boards, travel agencies, scenic areas, outdoor and camping equipment and travel services. That shapes both the exhibitor mix and the questions worth preparing before you arrive.
Dates, venue and getting there
The fair runs from 27 November to 29 November 2026 at Shenzhen Convention and Exhibition Center (Futian) in Shenzhen. It runs for 3 days, which is short, so deciding which halls to prioritise before arriving makes a difference. Shenzhen is China's electronics manufacturing centre, and its proximity to factories is the practical advantage of visiting. High speed rail reaches Guangzhou and Hong Kong quickly, and many buyers arrange factory visits in the surrounding area either side of the fair.
Planning your visit
Consumer product buying is physical. Handling the item, checking the finish under exhibition lighting and comparing two similar pieces side by side are things a catalogue cannot replace. Most buyers work a shortlist of halls, collect samples, and use the fair to narrow a long supplier list to a few worth visiting at their factories. For Shenzhen International Tourism Industry Expo (SITE), that means preparing ahead of the November dates and arriving with a target list of stands.
Language and interpreting support
Most exhibitors are Chinese manufacturers, and while larger stands often have English speaking sales staff, that is not something to rely on across a whole venue. English tends to run out exactly where it matters most, once a conversation moves to specifications, tolerances, materials and pricing terms. Buyers working with an interpreter generally cover more ground in a day, because they can negotiate directly rather than through a phone app. An interpreter already working in Shenzhen saves further time simply by knowing the venue and how to move around it.
After the fair
Consumer goods are where sample and production quality diverge most often. Colour can shift between batches, materials can be substituted, and finish quality varies with the production line rather than the factory. Ask for samples drawn from the actual production run, and arrange an inspection during production or before shipment on a first order.
Frequently asked questions
When and where does Shenzhen International Tourism Industry Expo (SITE) take place?
It runs from 27 November to 29 November 2026 at Shenzhen Convention and Exhibition Center (Futian) in Shenzhen. Confirm the dates against the organiser's official site before booking travel.
What is shown at the fair?
Travel services, destinations and tourism trade offerings are covered. Tourism trade show for South China covering destinations, tourism boards, travel agencies, scenic areas, outdoor and camping equipment and travel services.
How much time should I allow?
It runs for 3 days, which is short, so deciding which halls to prioritise before arriving makes a difference. Planning a route through the halls in advance makes a noticeable difference to how much you get done.
Will I need an interpreter?
Most exhibitors are Chinese manufacturers, and while larger stands often have English speaking sales staff, that is not something to rely on across a whole venue. English tends to run out exactly where it matters most, once a conversation moves to specifications, tolerances, materials and pricing terms. Buyers working with an interpreter generally cover more ground in a day, because they can negotiate directly rather than through a phone app.
What happens after the fair?
Consumer goods are where sample and production quality diverge most often. Colour can shift between batches, materials can be substituted, and finish quality varies with the production line rather than the factory. Ask for samples drawn from the actual production run, and arrange an inspection during production or before shipment on a first order.
Where do I find official information and registration?
The organiser's official site (www.szite.com.cn) is the primary source for dates, visitor registration and the exhibitor list. Registering before you travel is worth doing, as it saves queueing at the counters on the first day.