English 
Русский ITB Berlin 2027
- Dates
- Venue
- Messe Berlin
- City
- Berlin, Germany
- Industry
- Tourism
- Official website
- www.itb.com
ITB Berlin takes place at Messe Berlin in Berlin from 16 March to 18 March 2027. ITB Berlin is a trade show for the international tourism industry covering destinations, hotels, tour operators, travel technology, cruises and business travel.
What the fair covers
Travel services, destinations and tourism trade offerings are covered. ITB Berlin is a trade show for the international tourism industry covering destinations, hotels, tour operators, travel technology, cruises and business travel. That shapes both the exhibitor mix and the questions worth preparing before you arrive.
Dates, venue and getting there
The fair runs from 16 March to 18 March 2027 at Messe Berlin in Berlin. It runs for 3 days, which is short, so deciding which halls to prioritise before arriving makes a difference. German exhibition grounds are generally connected to the rail network and run to a reliable schedule. Hotel capacity in the host city fills during the largest fairs, and staying in a nearby town with a direct train is a common and practical solution.
Planning your visit
The fair is most useful for judging quality differences that photographs hide. Materials, stitching, finish and packaging all become obvious in person, and minimum order quantities and price breaks are usually easier to negotiate face to face. For ITB Berlin, that means preparing ahead of the March dates and arriving with a target list of stands.
Language and interpreting support
Exhibitors at major European fairs generally handle English well, particularly at international events. Language support becomes more relevant with smaller regional manufacturers, where technical staff may be more comfortable in the local language than the sales team suggests. An interpreter already working in Berlin saves further time simply by knowing the venue and how to move around it.
After the fair
The follow-up work is about protecting the first order. Packaging and container loading affect how much arrives saleable, and unit price means little if a proportion is damaged in transit. Buyers commonly arrange a pre-shipment inspection and check packing specification separately from product quality.
Frequently asked questions
When and where does ITB Berlin take place?
It runs from 16 March to 18 March 2027 at Messe Berlin in Berlin. Confirm the dates against the organiser's official site before booking travel.
What is shown at the fair?
Travel services, destinations and tourism trade offerings are covered. ITB Berlin is a trade show for the international tourism industry covering destinations, hotels, tour operators, travel technology, cruises and business travel.
How much time should I allow?
It runs for 3 days, which is short, so deciding which halls to prioritise before arriving makes a difference. Planning a route through the halls in advance makes a noticeable difference to how much you get done.
Will I need an interpreter?
Exhibitors at major European fairs generally handle English well, particularly at international events. Language support becomes more relevant with smaller regional manufacturers, where technical staff may be more comfortable in the local language than the sales team suggests.
What happens after the fair?
The follow-up work is about protecting the first order. Packaging and container loading affect how much arrives saleable, and unit price means little if a proportion is damaged in transit. Buyers commonly arrange a pre-shipment inspection and check packing specification separately from product quality.
Where do I find official information and registration?
The organiser's official site (www.itb.com) is the primary source for dates, visitor registration and the exhibitor list. Registering before you travel is worth doing, as it saves queueing at the counters on the first day.