English 
Русский FITUR 2027
- Dates
- Venue
- IFEMA Madrid
- City
- Madrid, Spain
- Industry
- Tourism
- Official website
- www.ifema.es
FITUR takes place at IFEMA Madrid in Madrid from 20 January to 24 January 2027. FITUR is the international tourism trade fair in Madrid with destinations, tour operators, hotels, transport and travel technology, with trade days followed by public days.
What the fair covers
Travel services, destinations and tourism trade offerings are covered. FITUR is the international tourism trade fair in Madrid with destinations, tour operators, hotels, transport and travel technology, with trade days followed by public days. That shapes both the exhibitor mix and the questions worth preparing before you arrive.
Dates, venue and getting there
The fair runs from 20 January to 24 January 2027 at IFEMA Madrid in Madrid. It runs for 5 days, which is usually enough to cover several product areas without rushing. Check the venue location against your accommodation before booking, since exhibition grounds are often outside the city centre. Where a rail or metro connection exists it is usually more predictable than road transport during fair weeks.
Planning your visit
The fair is most useful for judging quality differences that photographs hide. Materials, stitching, finish and packaging all become obvious in person, and minimum order quantities and price breaks are usually easier to negotiate face to face. For FITUR, that means preparing ahead of the January dates and arriving with a target list of stands.
Language and interpreting support
Exhibitors at major European fairs generally handle English well, particularly at international events. Language support becomes more relevant with smaller regional manufacturers, where technical staff may be more comfortable in the local language than the sales team suggests. An interpreter already working in Madrid saves further time simply by knowing the venue and how to move around it.
After the fair
The follow-up work is about protecting the first order. Packaging and container loading affect how much arrives saleable, and unit price means little if a proportion is damaged in transit. Buyers commonly arrange a pre-shipment inspection and check packing specification separately from product quality.
Frequently asked questions
When and where does FITUR take place?
It runs from 20 January to 24 January 2027 at IFEMA Madrid in Madrid. Confirm the dates against the organiser's official site before booking travel.
What is shown at the fair?
Travel services, destinations and tourism trade offerings are covered. FITUR is the international tourism trade fair in Madrid with destinations, tour operators, hotels, transport and travel technology, with trade days followed by public days.
How much time should I allow?
It runs for 5 days, which is usually enough to cover several product areas without rushing. Planning a route through the halls in advance makes a noticeable difference to how much you get done.
Will I need an interpreter?
Exhibitors at major European fairs generally handle English well, particularly at international events. Language support becomes more relevant with smaller regional manufacturers, where technical staff may be more comfortable in the local language than the sales team suggests.
What happens after the fair?
The follow-up work is about protecting the first order. Packaging and container loading affect how much arrives saleable, and unit price means little if a proportion is damaged in transit. Buyers commonly arrange a pre-shipment inspection and check packing specification separately from product quality.
Where do I find official information and registration?
The organiser's official site (www.ifema.es) is the primary source for dates, visitor registration and the exhibitor list. Registering before you travel is worth doing, as it saves queueing at the counters on the first day.