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Visual design covers the surface layer: typography, colour, spacing and the consistency that holds an interface together. The right brief when structure is settled and the product needs to look finished rather than work differently.
The right brief when structure is settled and the product needs to look finished rather than work differently. Working out which service actually fits the problem saves more time than comparing prices does, because the wrong type of engagement costs more than a slightly higher rate.
Designers show previous work, so judge them on portfolio rather than description. A clear brief produces better results and fewer revision rounds: what the product does, who uses it, what you consider success, and any constraints you already know about. Payment is released when the agreed deliverables are handed over.
Agree deliverables and file formats before starting, since "a design" means different things to different people. Confirm how many revision rounds are included and what happens beyond them. Where the work feeds into development, check the designer can hand over in a form your developers can actually build from.
Visual design covers the surface layer: typography, colour, spacing and the consistency that holds an interface together. The right brief when structure is settled and the product needs to look finished rather than work differently.
Agree deliverables and file formats before starting, since "a design" means different things to different people. Confirm how many revision rounds are included and what happens beyond them. Where the work feeds into development, check the designer can hand over in a form your developers can actually build from.
Designers show previous work, so judge them on portfolio rather than description. A clear brief produces better results and fewer revision rounds: what the product does, who uses it, what you consider success, and any constraints you already know about. Payment is released when the agreed deliverables are handed over.
